Peugeot Motocycles Partners with Aveta International to Bring More Than a Century of French Allure to Malaysian Roads
Aveta International Sdn Bhd has officially announced a strategic partnership with Peugeot Motocycles, an established European motorcycle brand recognised for its world-class legacy. This alliance marks a significant milestone for both entities as they introduce a new premium mobility experience to Malaysia’s growing two-wheeler segment and set the stage for Peugeot Motocycles’ official entry into the country.
A Legacy of French Engineering, Allure and Global Reach
Founded in 1898, Peugeot Motocycles carries a legacy shaped by more than a century of French engineering, design and innovation. The brand has played a defining role in urban mobility with models that blend practicality and elegance, guided by its philosophy of Allure. This design centres on style with substance, innovation with emotion and mobility that feels instinctively human.
Today, Peugeot Motocycles maintains a global presence spanning more than 3,000 points of sale worldwide, including 250 dealerships in France. Underpinned by three global manufacturing hubs, the brand supports a diverse model portfolio.
Its premium models, including the Peugeot Metropolis, XP400 and Pulsion, are produced at its state-of-the-art factory in France, while the Django Classic and Speedfight modern sport scooters are manufactured in China and Vietnam, respectively. With 67 per cent of its sales coming from international markets, Peugeot Motocycles continues to serve riders who seek performance, comfort and distinctive European design.
Aveta International’s Market Presence and Growing Portfolio
Aveta is an established Malaysian motorcycle group with strong market presence and rapid growth. Through Aveta International, the Group is now stewarding the Peugeot Motocycles brand in Malaysia. Aveta International brings deep local insight, proven capability in launching and expanding motorcycle brands and a robust aftersales ecosystem across the country.
The Group’s extensive nationwide dealer and service network, supported by technical expertise and customer-care programmes such as Aveta Care on Wheels, provides a strong foundation for Peugeot Motocycles to solidify its presence in Malaysia. Aveta’s operational strength was recently recognised with a national-level achievement in the
Malaysian Book of Records, underscoring its readiness to support global brands and its commitment to rider satisfaction. The addition of Peugeot Motocycles will elevate Aveta’s portfolio and further strengthen its position in the Malaysian motorcycle industry.
Why Peugeot Motocycles Chose Aveta International
Judah Immanuel Sangaran, APAC Director of Peugeot Motocycles, said, “Asia is an important region for our long-term expansion, and Malaysia plays a key part in that journey. We sought a partner with professionalism, strong governance, deep market understanding and a proven execution track record.
Aveta International meets those standards with confidence, including a dedicated team focused on Peugeot Motocycles and strong marketing capabilities. We are confident that Malaysian consumers will enjoy a premium, authentic Peugeot Motocycles experience in sales, service and customer care that is fully aligned with our global brand standards.”
Leadership Confidence in a Shared Vision for Malaysian Riders
Steven Lim, Group Managing Director of Aveta International, said, “We are honoured to steward Peugeot Motocycles in Malaysia. Peugeot Motocycles complements our expanding portfolio and reflects our commitment to delivering a world-class ownership experience. Our focus is to ensure that every rider enjoys premium French design and engineering, supported by the establishment of Peugeot Motocycles flagship stores across key regions. This partnership strengthens our position in the market and raises the standard of urban mobility for Malaysian riders.”
A Premium Yet Accessible Riding Experience for Malaysian Customers
Peugeot Motocycles is committed to delivering premium French design and engineering to Malaysian riders. The brand will focus on offering a high-quality riding experience defined by comfort, safety and modern styling, underpinned by its Allure philosophy. Customers will benefit from strong nationwide aftersales support through Aveta International’s established service network.
Peugeot Motocycles aims to position itself in Malaysia as a premium yet accessible choice for consumers seeking both style and practicality in their daily commute. Consistent ownership standards will be maintained worldwide. In Malaysia, this experience will be enhanced and tailored through Aveta International’s local service network to meet the expectations and needs of riders across the country.
Q1 2026 Launch and a Future Shaped by Innovation and Customer Experience
This partnership marks a significant step for Malaysia’s premium motorcycle landscape. Peugeot Motocycles and Aveta International are preparing for an official market debut targeted for the first quarter of 2026. Media and customers can expect further announcements and model previews in the lead-up to the launch.
Both companies remain focused on innovation, customer experience and long-term brand growth as they work together to reinforce Peugeot Motocycles’ presence on Malaysian roads and redefine the riding experience in the years ahead.
