Every beauty lover has a few products they’d call “holy grail”: the serum you keep repurchasing, the lipstick you’ve worn for years, the fragrance people know you by.
Now imagine 100 of those all in one place. That’s the idea behind Isetan Beauty Fest 2026, the Japanese department store’s first-ever beauty festival in Kuala Lumpur, held to celebrate Isetan’s 140th anniversary.
When and where
| Dates | 13 to 29 November 2026 |
| Locations | Isetan KLCC (Suria KLCC) and Isetan The Gardens (Mid Valley) |
| Theme | “The Art of Being Beautiful Inside & Out” |
The Wall of Fame
The centrepiece is a Wall of Fame with 100 prestige and iconic beauty products across four categories:
- Skincare
- Cosmetics
- Haircare
- Fragrance
These aren’t just bestsellers. Isetan has chosen products that have shaped the beauty industry, and the display tells the story behind each brand’s philosophy, craftsmanship and heritage. Think of it as a mini museum of beauty, where you can also shop.
Brands on the wall include:
- Burberry Beauty
- Chantecaille
- Clarins
- Estée Lauder
- Hermès Beauty
- Lancôme
- La Prairie
- NARS
- Shiseido
- SK-II
It’s a good mix of skincare heavyweights, makeup favourites and luxury fragrance houses. If you’ve ever wondered why certain products have stayed popular for decades, this is a nice chance to find out.
Beauty, inside and out
This year’s theme, “The Art of Being Beautiful Inside & Out”, is about more than makeup and skincare. It covers wellness, confidence, self-expression and the small daily habits that help you feel your best.
To go with it, Isetan WELLife, the store’s wellness concept, is showing its Top 10 bestselling products across beauty, personal care and wellness. It’s a nod to how closely skincare and overall wellbeing are linked now. Good sleep, healthy habits and a solid skincare routine all work together.
140 years of Isetan
Isetan was founded in Japan in 1886, and it’s marking its 140th year with the message “WAKU WAKU To YOU”. Waku waku is a Japanese expression for that fluttery feeling of excitement and anticipation, like the night before a holiday.
Daisuke Yamai, Director and General Manager of Sales and Merchandising at Isetan Kuala Lumpur, said beauty means different things to different people, from skincare and self-expression to wellness and confidence. The festival celebrates that variety while showcasing the brands customers have trusted for generations.
Worth a visit?
If you love beauty products, yes. Even if you’re not shopping, the Wall of Fame is a fun way to discover the stories behind brands you already use, or find a classic you’ve somehow never tried.
Isetan hasn’t announced any special festival promotions in its release, so check with the counters in store. You can also visit Isetan Kuala Lumpur’s website for updates.
Just remember the festival ends on 29 November, so don’t leave it too late.
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