Flagship Store at SkyAvenue, Resorts World Genting, offers an immersive theme park–inspired experience, complemented by the brand’s new on-ground moving truck activation
Luckin Coffee, a leading international coffee lifestyle brand, continues its expansion in Malaysia with a strategic move to elevate customer engagement through a holistic brand-experience model. This includes the opening of its first flagship store at SkyAvenue, Resorts World Genting, as well as the launch of its Luckin Coffee Mobile Truck, designed to bring the brand’s signature flavours directly to communities.
Together, these initiatives reinforce Luckin Coffee Malaysia’s commitment to delivering convenience, quality, and immersive experiences across diverse consumer touchpoints.
“2025 has been a pivotal year for Luckin Coffee Malaysia as we focus on expanding our footprint and elevating customer engagement through innovative formats. Our goal is to build a connected ecosystem of outlets and mobile touchpoints that deliver quality, affordability and convenience to customers wherever they are,” said Dr. Jeff Lim, CEO of Luckin Coffee Malaysia.
A Milestone Flagship Store Offering an Immersive Theme Park Experience
Nestled within SkyAvenue, the premier lifestyle destination in Resorts World Genting at Genting Highlands, the flagship store spans 2,084 sqft and is designed to deliver a distinctive lifestyle experience that aligns with the mall’s dynamic, entertainment-focused environment.
Inspired by theme park design, the flagship features a large “Luckin” seating, a Merry-Go-Round–inspired coffee bar, roller coaster–themed seating zones, the interactive “Charge Your Luck” Zone, and an IP wall featuring Lucky, the Chief Lucky Officer. Rooted in Luckin’s four pillars about professionalism, youth, fashion, and wellness, the store reflects the brand’s commitment to delivering energetic, modern, and experience-driven spaces.
To mark the launch, the brand introduced the Genting-exclusive Grape Cloud Frappe, a creamy, grape-flavoured icy treat available only at all outlets in Genting Highlands from 6 December 2025. This family-friendly icy delight bursts with juicy grape flavour and a creamy finish, crowned with fluffy whipped cream that complements its cloud-like essence.
Luckin Coffee’s expansion in Genting Highlands is anchored by three unique outlets: the pick-and-go store at Highlands Hotel launched in August, the Antara Genting Relaxed Store, which was first introduced in November, and now the flagship store at SkyAvenue. Together, Luckin Coffee aims to complete everyone’s getaway at Genting Highlands.
Extending Reach Through the Luckin Coffee Mobile Truck
Complementing its brick-and-mortar growth, Luckin Coffee Malaysia has launched the Luckin Coffee Mobile Truck, a mobile activation unit designed to amplify brand visibility and bring the Luckin experience directly to consumers. The truck enables convenient coffee access at festivals, townships, universities, lifestyle hubs, and community events.
Carrying the brand’s signature menu, the mobile unit enhances accessibility nationwide and serves as a strategic platform to reach new customer segments, drive trial, and strengthen brand presence in high-traffic areas.
Looking ahead, Luckin Coffee Malaysia is on track to conclude a major phase of accelerated expansion in 2025, reflecting the brand’s strategic focus on scaling high-performing store formats, enhancing accessibility, and establishing a stronger nationwide presence to support long-term growth. This milestone underscores strong consumer demand and further solidifies Luckin Coffee’s standing as a fast-growing brand in Malaysia’s competitive coffee retail landscape.
“Collectively, we aim to strengthen our presence in this country, which allows us to reach a broader customer base, build deeper brand loyalty, and elevate our value proposition through a well-rounded and immersive retail experience,” concluded Dr. Jeff.
The Luckin Coffee app is available to download for FREE on both the Apple App Store, Google Play, and Huawei App Gallery. For more details on Luckin Coffee’s promotion, please stay tuned for updates on the Facebook, Instagram, TikTok, and XiaoHongShu social media channels or visit the Luckin Coffee app.
