For every Prosperity Burger meal purchased from 20 November to 31 December 2025, McDonald’s Malaysia donates RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia
The Prosperity Burger is back, inviting Malaysians to share moments of warmth, joy, and togetherness. As McDonald’s Malaysia ushers in this highly anticipated annual tradition, it invites everyone to reflect on the true meaning of prosperity — “it’s not about what you have, it’s who you have” – our family and friends, the people we care about, our colleagues and our communities, those who give us support, encouragement, laughter and love.
Proudly made in Malaysia since 1994 with its signature black pepper sauce, it has become one of McDonald’s most iconic creations. It has brought families and friends together to share wonderful moments of prosperity together. This year, to commemorate the return of the Prosperity Burger, McDonald’s Malaysia launched the campaign behind “Prosperity Kembali, Lebih Bererti” coupling the return of Malaysia’s favourite black pepper burger with something even more meaningful.
Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia at the launch of the Prosperity Burger yesterday where 20 sen from each Prosperity McValue Meal will be donated to (Ronald McDonald Welfare Association (RMHC) Malaysia.
“The Prosperity Burger has become a cherished tradition for Malaysians, representing more than just a meal—it’s a beacon of hope, a symbol of togetherness and shared memories. Every year, Malaysians from all walks of life, especially families and friends get together to share special moments while enjoying the Prosperity Burger,” said Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia.
“We’re always excited to bring back the Prosperity burger, but this year is extra special as we leverage this beloved tradition to also do good for children in need, by highlighting and supporting our charity of choice, Ronald McDonald House Charities (RMHC)” added Melati.
Prosperity means nothing if it’s not shared, therefore in line with this year’s theme of “Prosperity Kembali, Lebih Bererti,” it was announced that between 20 November to 31 December 2025, McDonald’s Malaysia will donate RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia for every Prosperity Burger meal purchased. Each contribution goes directly towards supporting RMHC programmes including the Ronald McDonald House (providing accommodation for families of paediatric patients seeking treatment), Gift of Smile (cleft lip and palate surgeries), Back-to-School (school essentials for underprivileged children), and Sensory Rooms (therapy spaces for children with special needs).
Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 sen donated for each Prosperity Value Meal sold.
Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 sen donated for each Prosperity Value Meal sold.
“We are pleased to partner with Malaysians who are Prosperity Burger lovers, in our effort to give back,” Melati added. “When you enjoy a Prosperity meal, you’re also lending a hand to RMHC and changing the lives of children in need across Malaysia.”
The campaign was launched at Kuala Lumpur Tower, marking the beginning of a season that celebrates joy and generosity across the nation. Prior to the launch event, children from the Ronald McDonald House at Hospital Tunku Azizah and Hospital Canselor Tuanku Muhriz UKM, had a thrilling experience of a lifetime at the iconic landmark.
As the Prosperity Burger, Curly Fries, and McFizz return to McDonald’s restaurants nationwide, McDonald’s Malaysia invites everyone to share not just a meal, but a sense of gratitude and kindness—because true prosperity is best enjoyed together.
