The FMCG wellness brand will focus efforts in 2022 on improving its environmental consciousness, working towards carbon net zero by 2025
As part of their mission to upgrade the lifestyle and well-being of local communities, Signature Market is working towards being carbon neutral and putting the environment first in their plans for 2022 and the future. A major development in the brand’s efforts to combat climate change will be through developing processes that allow for the reduction and eventual elimination of carbon emissions in their operations by 2025
Sustainability has quickly become a hot topic amongst companies worldwide, highlighting the collective responsibility of mankind to take care of the planet. With this mindset steadily becoming imperative in brand development, Signature Market – in line with the brand’s commitment to providing natural products – has now made this a priority in the company’s growth plan.
“We realize that a part of the reason why communities in Malaysia have been slow to realize the inherent need to take care of the environment, is the disconnect to nature that most of us in urban spaces experience. To combat this, Signature Market will be creating two biophilic spaces in 2022 – one of which is the SEE Cafe and Plant Origins Experience Store in Arcoris Mont Kiara that will launch in July,” said Edwin Wang, CEO and Co-founder of Signature Market.
The incorporation of biophilic designs at SEE Cafe & Plant Origins Experience Store and the brand’s headquarters in KL Eco City is part of its social and environmental efforts to increase connectivity between nature and communities. The purpose of biophilic designs is twofold: to inspire the community and encourage the appreciation of the natural beauty of trees and plants, as well as to create spaces that can absorb carbon from the atmosphere.
The biophilic design concept is part of the initiatives launched in 2022 to work towards carbon net zero by 2025. Additionally, the brand has also launched a proper internal waste management system to reduce internal wastage as well as an initiative to reuse printed Signature Market green eCommerce boxes and bubble wrap which allows customers to return boxes and bubble wrap at specified locations to be reused for packing after proper sanitization.
These initiatives also represent additional parts of Signature Market’s corporate identity, which include crafting products that impact lives, advocating mental health wellness, launching CSR programmes, championing women empowerment, and reducing waste.
Crafting Products That Impact Lives
Signature Market has launched three categories under the business which are Bunny-U, Two Tails, Yi (TCM) in 2021. Under these categories, they are working with product specialists to engineer food and products to meet the stringent standards.
Advocating Mental Health Wellness
Since launching the gratitude movement, Signature Market has sold 550 gratitude journals in 2021 authored by the brand’s CEO, Edwin Wang. Under this topic, Signature Market has also successfully hosted 42 online workshops aimed at spreading love and increasing awareness for the importance of mental health wellness.
Launching CSR programmes
Signature Market gave its consumers opportunities to donate at checkout to support the Kembara Kitchen flood relief effort. The brand also provided essentials for families affected by the flood.
Championing women equality and empowerment
During Breast Cancer Awareness Month in 2021, Signature Market successfully donated RM20,000 to the Breast Cancer Welfare Association for research purposes.
All of these efforts make up parts of Signature Market’s larger, long-term plan to contribute to the planet and the communities around them. To find out more about Signature Market’s carbon net zero initiatives, visit Signature Market on Instagram, Facebook, YouTube or website.