As Malaysia approaches its 67th Merdeka, the sense of pride and unity among Malaysians has been stronger. This significant date serves as a time for reflection on the nation’s growth and achievements. Tourism Selangor is leading this year’s celebration with a series of initiatives that focus on the future of the tourism industry and its potential to remain one of Malaysia’s main economic drivers.
To mark this occasion, Tourism Selangor has successfully launched the Soulful Tourism Campaign, which runs in conjunction with the 67th Merdeka, Malaysia Day and the upcoming World Tourism Day. The campaign embodies the heart and soul of Malaysia, promoting the country’s diverse cultures, vibrant heritage and scenic destinations, all while seeking to engage and inspire travellers.
In conjunction with the Soulful Tourism Campaign, Tourism Selangor has partnered with Anbot Store to host a series of exciting contests. Participants will have the chance to win exclusive merchandise and camping gears encouraging Malaysians to explore the beauty of their homeland. This collaboration further underscores Tourism Selangor’s commitment to engaging the public in creative and meaningful ways.
With these impactful initiatives, Tourism Selangor reaffirms its dedication to promoting Selangor as a premier destination in going towards the Visit Selangor Year 2025 while nurturing the next generation of tourism professionals through several tourism programmes such as the Squad Kembara Pusing Selangor Dulu, by giving early exposure to the tourism industry with selected schools.
As Malaysia celebrates its 67th Merdeka, the future of the tourism industry in Selangor looks bright, with new opportunities on the horizon for both seasoned professionals and emerging young talents.
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