A fitting start to the Year of the Rabbit, this February sees Malaysian homegrown children’s brands Bunny-U and PONEY coming together with a collaboration designed to start the year in the best way possible. The collaboration, themed “Little Explorer”, is highlighted through a limited edition gift box that features several crowd-favourite products from Bunny-U and an exclusive backpack from PONEY.
In an age of heightened health awareness, the Bunny-U x PONEY collaboration seeks to introduce accessible nutritional food and beverage options for children while also encouraging young children to be curious and explore the unknown world around them. Priced at RM130 (R.P RM260), the Little Explorer gift box equips kids with the essentials needed to kickstart their adventures — a Red Classic Poney 1992 Logo Backpack, 3 Bunny-U products and a Bunny-U sticker pack.
“Bunny-U’s “Little Explorer” collaboration with PONEY was born from a mutual mission to provide superior quality products for kids with exceptional services. As brands, we have made it our responsibility to create food and drink products for kids that don’t contain any harmful ingredients or clothing and accessories that can withstand the active lifestyles of children respectively. This partnership represents our continued commitment to providing better products for families and supporting local businesses,” said Edwin Wang, Co-Founder and CEO of Signature Market.
Launched in September 2021, Bunny-U is Malaysian wellness FMCG giant, Signature Market’s first venture into kid-friendly healthy food and beverage offerings, featuring products that are optimised for children aged 3 years and above. After seeing an abundance of children’s products in the market that are arguably nutritionally lacking, Signature Market co-founders Edwin Wang and John Cheng came to a realisation that if they could create healthy products for adults, why not for children?
Bunny-U products are made with nutrient-rich natural ingredients and do not contain any artificial preservatives or colouring, following nutrition standards for kids that are utilised in countries such as the US, Australia, the UK & China. But nutrition values are not the only focus for the wellness brand. Bunny-U also manufactures its products in a separate facility which follows strict food safety procedures to ensure all products are laboratory tested & certified safe.