IPC Shopping Centre Redefines 11.11 Shopping Experience for the New Normal

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The community shopping centre and IKEA Southeast Asia introduces multi-channel retail experience with its month-long Super Seram Sale

Following the success of the 11.11 Carnival held in 2018, IPC Shopping Centre is proud to announce the comeback of its 11.11 campaign with the launch of the Super Seram Sale. The Halloween themed sale offers shoppers a new level of convenience to plan their shopping ahead of time through the Super Seram Sale microsite. Filled with exclusive deals and promotions from tenants, the microsite is now live from today until 30th November 2020.

With the increasing expectation for a seamless shopping experience, the Super Seram Sale is curated to bridge the gap between physical and digital channels and provide alternatives for its shoppers. Shoppers can decide to either visit the shopping centre or appoint a personal shopper through IPC’s official shopping partner, GoGet, to have the additional options of personally picking up the items from a designated pickup point at IPC or have it delivered to their doorstep. This initiative also aims to support tenants and partners in driving maximum sales during this slow-down period.

“With the rise of COVID-19 cases in Klang Valley, the health and safety of our shoppers, tenants, and staff are our highest priority. We aim to provide a convenient, safe, and unique shopping experience for the many people. All the best deals will be curated on our Super Seram Sale microsite (superseramsale.my), and personal shopping, as well as delivery services, will be available through our exclusive partnerships with GoGet and Beep. Besides this, shoppers can even choose a drive-thru curbside pickup or browse their favourite home furnishing items through IKEA’s e-commerce site and the newly launched IKEA shopping app. With all these options available, shoppers don’t need to feel ‘seram’ to satisfy their retail therapy needs,” said Mark Tan, Marketing Manager of IPC Shopping Centre.

For those keen to visit the centre, all outlets in IPC remain fully open and ready to serve the community. Stringent hygiene, contact tracing, and social distancing practices are observed according to the latest government guidelines. This is to safeguard the well-being of our shoppers, co-workers, and communities during this trying times,” he added.

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Riding on the 11.11 frenzy, IPC Shopping Centre will be partnering with its tenants including Harvey Norman, All IT Hypermarket, Dr Hauschka, Popular, Skechers, Spotlight, and many more others for this month-long sale. The specially selected discounts and deals are available exclusively for IPC shoppers in conjunction with the Super Seram Sale.

Throughout the Super Seram Sale period, IPC Små Club members aged 12 and below can also redeem a free face shield at the i-Counter located at Level G. This is a small token to make shoppers with young families feel as safe and secure as possible.

Also, two of the highest spending members of IPC’s loyalty program – Tack Club – will stand a chance to walk away with a Dyson Supersonic Hairdryer or a Sony PlayStation 4 Pro (1TB). To be eligible for this giveaway, Tack Club members are required to present their receipts at the i-Counter located at Level G.

Other gifts and rewards available during the Super Seram Sale campaign include the following:

  • Shoppers who spend a minimum of RM100 in one (1) receipt can redeem one (1) Jack-o’-Face Mask
  • Tack Club members who spend a minimum of RM50 in (1) receipt can redeem one (1) Jack-o’-Face Mask
  • Tack Club members who spend a minimum of RM200 in two (2) receipts can redeem one (1) Seram e-voucher worth RM10

The Super Seram Sale campaign will also be running nationwide at other shopping centres anchored by IKEA including MyTOWN Shopping Centre in Kuala Lumpur, Toppen Shopping Centre in Johor Bahru, and IKEA Batu Kawan Link in Penang. Additionally, the much-anticipated IKEA Year End Sale will also be brought forward to 5th to 30th November to coincide with this exclusive sale period. For more information about the campaign and updates on the attractive in-store deals, visit https://superseramsale.my.

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